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Make Concepts In Ammunition YOUR First SHOT
Less Lethal Ammunition with a proven product line.
Our Specially formulated rubber composite ammunition is designed to stop an assailant with less chance of fatally injuring them or innocent bystanders. Concepts In Ammunition now offers distractionary rounds giving life saving time to seek safety while repelling threats.
Product Directory
Shop by category
Whether you choose our standard rubber round, pepper charged round or our shotgun round, you'll have the very best we offer for personal defense in your home or in public. Use the product photos below to quickly identify the category you want to shop.
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Rifle
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Shotgun
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Specialty
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Wax Ammo
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Less Lethal Ammunition Reloading
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Blueprints & Diagrams
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Clearance Ammunition
Designed for accuracy.
Our Ammunition is designed to repell assailants, while minimalizing damage to property or injury to innocent people. Our true flight technology insures accuracy with both our sport load and home defense ammunition. Not only will you be able to shoot safely, but accurately both indoors and out.
Company Overview
Our company started with a simple idea: provide effective protection while helping keep innocent people safe. That idea led us into the development of less-lethal rubber ammunition. We continued refining our methods and formulas, focusing on achieving the right balance between performance, accuracy, and our intended purpose. After countless hours of development, extensive range testing, and a considerable investment in materials and equipment, we finally developed the combination we were looking for. Today, we offer several different caliber options, including handgun, rifle and shotgun rounds, as well as our newly developed wax composite rounds.
Safety first: Review all product warnings, handling instructions, applicable laws, and manufacturer guidance before use.